These last weeks, we’ve gradually introduced a series of updates across our website to support a new feature: exclusive listings. The idea is simple: help certain listings stand out more clearly online and give owners who choose to go exclusive a more focused promotion strategy.

We tested different placements, adjusted content, and followed what worked best according to our traffic. The result is a full system—already live—that gives priority to exclusive listings at every key point where users interact with our platform.

Maximum Visibility Across the Website

We reviewed analytics and redesigned several sections of the website to highlight exclusive listings in the spots that matter most to users. These improvements ensure that exclusive properties get priority placement where buyers are most likely to look:

Homepage

  • Homepage Slider: The main visual banner of our homepage is one of the most viewed elements of the site. We reserve the first slide exclusively for a featured property under exclusive contract. This ensures immediate, eye-catching exposure to every visitor as soon as they land on the site, with properties rotating regularly to keep the section fresh.
  • Homepage Carousels: Each property category carousel on the homepage-such as villas, condos, or land-displays one exclusive listing as its first item. This prime spot ensures that exclusive properties receive immediate attention in multiple sections at once, making them more visible to casual browsers and serious buyers alike.

Key Pages

  • Category Pages: Land, Villas, and Business pages all highlight an exclusive listing in the very first slot. For example, on the Condos & Villas listing page, any exclusive property that fits the criteria is given top priority. This makes it the first thing visitors see when browsing that category, creating a strong visibility advantage from the start.
  • Discount Properties Page: Exclusive listings with discounts are automatically placed first-before other recent discounts-for maximum visibility.
  • Search Results Page: A prominent banner above search results highlights a rotating selection of exclusive listings, ensuring they catch attention regardless of filter settings.

Extra Visibility Tools

  • Similar Listings Section: Under every property page, we display three similar listings. If any exclusive property fits, it is automatically placed in the first slot to increase visibility.
  • Exclusive Property Widget: This highly visible widget features one exclusive property and appears across all category pages and individual property listings-maximizing visibility at every step of the user journey.

Dedicated Newsletter Feature

Every month, we send out a curated newsletter to over 1,500 subscribers. Previously featuring three properties, we’ve now redesigned the format to add a fourth slot specifically for exclusive listings. This ensures that each edition highlights one exclusive property, on a rotating basis, giving it direct access to our most engaged audience.

Marketing and Social Media Exposure

We’ve been active on social media since the beginning, posting listings across Facebook and local groups to reach interested buyers. What’s new is how we’ve revamped this strategy. We’re now posting more frequently than ever, and part of this shift is a dedicated focus on exclusive offers: 50% of our exposure—and our advertising budget—is now set aside specifically for them. That means more posts, more visibility, and more targeted reach for exclusive properties.

We also allocate up to 50% of our annual digital marketing budget to boost exclusive listings. This includes:

  • Google Ads
  • Facebook Sponsored Posts

Presence on Third-Party Platforms

To further expand visibility, exclusive listings are also featured on high-traffic real estate platforms such as NestoPa and FazWaz. We’re actively working to grow this presence with more portals over the coming year, giving your property additional exposure to wider and more diverse audiences.

These combined efforts significantly expand the reach of exclusive properties beyond our website and local networks.

What Numbers Show ?

It’s in our best interest-and yours-to ensure exclusive listings get seen. That’s why we carefully crafted all the visibility features above, based on recent testing and performance data. Over the past few weeks, we’ve monitored the impact of these updates through site analytics.

The outcome is clear: exclusive properties now dominate our traffic stats. The data below is pulled from the last 7 days and shows the top 10 most-viewed individual property pages (excluding general pages like home page or search listings, etc.). The top spots are consistently held by exclusive properties.

  • Significantly higher page views
  • Greater engagement from users
  • Increased inquiries and visibility across channels

Of course, exposure and visibility are just part of the equation. The success of a listing also depends on market timing, buyer preferences, and finding the right match. While we can’t guarantee a sale, what we do guarantee is that exclusive properties receive our full focus and priority across all channels.

Also Promoted Offline

In addition to our online strategy, our Klong Prao office attracts many walk‑in visitors:

  • From now on, our front‑window display will always reserve prime positions for exclusive listings alongside other featured properties, ensuring every passerby sees these offers first.
  • We’ve fully briefed our team on each exclusive listing so they can introduce and recommend these top properties to every visitor at the first opportunity.

Interested?

Interested? Contact us today to learn how an exclusive contract can help you reach more serious buyers and sell faster.